There is no point in building a website unless there are
visitors coming in. A major source of traffic for most sites on the Internet is
search engines like Google, Bing, Yahoo!, and so on. Hence, by
designing a search engine friendly site, you will be able to rank easily in
search engines and obtain more visitors.
Major search engines use programs called crawlers or robots
to index websites to list on their search result pages. They follow links to a
page, reads the content of the page and record it in their own database,
pulling up the listing as people search for it.
If you want to make your site indexed easily, you should
avoid using frames on your website. Frames will only confuse search engine
robots and they might even abandon your site because of that. Moreover, frames
make it difficult for users to bookmark a specific page on your site without
using long, complicated scripts.
Do not present important information in Flash movies or in
images. Search engine robots can only read text on your source code so if you
present important words in Flash movies and images rather than textual form,
your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your
site so that search engine robots know at first glance what that particular
page is about and whether or not to index it. By using meta tags, you are
making the search engine robot's job easier so they will crawl and index your
site more frequently.
Stop using wrong HTML tags like <font> to style your
page. Use CSS (Cascading Style Sheets) instead because they are more effective
and efficient. By using CSS, you can eliminate redundant HTML tags and make
your pages much lighter and faster to load.
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