Tuesday, August 20, 2013

The Importance of Cover Letters

Are you interested in changing careers?  If you are, will you soon start examining all open jobs in or around your area, if you haven’t already done so?  Once you are able to find one or more jobs that meet or exceed your expectations, you will likely start submitting your resume.  Before this point in time comes, you will want to place a focus on cover letters.

Speaking of cover letters, do you already have a cover letter developed?  If you do not, this is one of the first things that you will want to do.  Unfortunately, many job seekers do not realize the importance of cover letters and the impact they may have them.  For more information on why cover letters are so important, as well as tips on how to make the “perfect,” cover letter, you will want to continue reading on.

As for the importance of resume cover letters, you will find that there are a number of different reasons why they are needed.  Cover letters are most commonly used with resumes that will be mailed in.  When you submit a job application in person, you are able to introduce yourself to the individual who is collecting them. This introduction is not possible when you simply mail in a resume. That is what cover letters are used for. They give you the opportunity to quickly introduce yourself before your resume is read.

Resume cover letters are also important, as they can serve as a backup plan. Although resume cover letters come in a number of different formats, you often introduce yourself, outline how you learned about the job, why you would like to have it, and why you are qualified for it.  If properly written, a resume cover letter can act as a backup plan. This is important, as not all resumes or perfect.  If your resume is difficult to read, employers should be able to use your cover letter to determine whether or not you should be contacted for a job interview.

As outlined above, resume cover letters are important and there are a number of benefits to using them to your advantage. As nice as it is to know how cover letters can assist you with landing a job or at least getting a job interview, you may be curious as to what constitutes a good cover letter. A previously stated, cover letters come in a number of different formats. With that in mind, they all have the same goal. That goal is to sell you as the perfect candidate for the job. When an employer reads your cover letter, you want them to turn the page to see your resume with excitement.

When creating a resume cover letter for yourself, will want to first introduce yourself and mention the job that you are applying for. You may event to outline where you learned about the job opening.  Many employers like hearing this information, as it gives them reassurance that their marketing tactics are working.  You will also want to outline your work experience and state why you feel you are qualified for the position in which you are applying for. When it comes to listing your qualifications and work experience, it is important to only site a few examples, as this information can also be found on your resume.

If you are planning on applying for multiple jobs, you will want to create multiple resume cover letters.  This is important, as not all job opportunities are the same.  You can create a resume cover letter template, but be sure to customize that template each time before submitting it to prospective employers.  Customization and personalization is important, as it can help your resume and cover letter stand apart from all of the rest.

As previously stated, you are advised to submit your resume with a cover letter. This is particularly important if you will be mailing your resume in, instead of submitting it in person.  In fact, you will see that many employers are now starting to require cover letters for mailed in resumes and job applications.

Wednesday, August 14, 2013

13 Resume Mistakes That Can Cost You The Interview

1. A BLAND OR GENERIC OBJECTIVE: If your objective could be applied to a marketing resume as easily as a resume for an accounting position, then your objective says nothing and will get you nowhere. An objective is NOT some required paragraph at the top of the page that is an exercise in 5 lines of job speak. It's an actual and real description of your skills as they're related to who you are and what you want. It should vary with the type of job for which you are applying.

2. BLAND JOB DETAILS: "Responsibilities included overseeing construction of 4 Hilton Hotels in Tri-City Metro Area, each 50 floors in height." Yeah? So what? That doesn't say if they went up on schedule or if you brought the projects in under budget. It doesn't say if you took all four from site work up or if the guy handling two of the four hotels was fired and you were promoted to overseeing all four. Differentiate yourself from the others coming in to interview. If you don't tell the hiring company how you will be an asset to them, how will they know?

3. WHO'S THE MYSTERY COMPANY?: Don't assume the name and purpose of your company is common knowledge. If it's a competitor, it might be, and if it's in the same industry and located nearby, it might be. To be on the safe side, provide a sentence or two about the focus of your company's products or services.

4. ANOTHER JOB, ANOTHER PARAGRAPH: Don't keep adding on to your resume job after job, year after year. By the time you're in your 40s, you need to have weeded out some of the earlier stuff. You don't need all the college activities, just your degree. You don't need ALL 5 bullets for each of your first two jobs.

5. REFERENCES: Shouldn't be listed on your resume. "References available on request" is the proper phrase. You present them separately when they're requested. This isn't about protocol. This is about protecting your references so they aren't called until you and the company are serious about each other.

6. IT'S NOT A STORY!: Don't - whatever you do, DON'T - write your resume in the third person!

7. SKIP THE PERSONAL INFO: You might think your weekend baseball coaching or your church choir participation shows you're an interesting and well-rounded person, but they're irrelevant. If the interviewer wants to know who you are as a person, aside from the job interview and your qualifications, he'll ask.

8. DEGREE DATE: No matter how old you are, don't leave the date of when you were graduated off your resume. It looks like you're hiding something (well, you are, aren't you?), and then everyone counts the years backwards and tries to figure out how old you are. Sometimes you can be ruled out - just for leaving the date off. If you're trying to hide your age by not stating the date, what else might you not be forthcoming about?

9. SPELL CHECK, SPELL CHECK, SPELL CHECK: Spell checking visually by you AND someone else, any fewer than three times, isn't enough. And don't forget to check your punctuation.

10. GETTING YOUR RESUME OUT THERE - part one: Don't use one of those resume blaster things. Half those sites aren't even valid. You don't know how it will come out on the other end. You don't even know where it's going or if the landing targets are employment related. It's bad form and just....NOT the way to find your perfect job. Finding your perfect job takes focus, attention, detail, individuality, tailoring, specifics. Resume blasting is about as far from that as you can get.

11. GETTING YOUR RESUME OUT THERE - part two: If it's an ad, you probably have instructions as to how to send it. If it says email, cut and paste it in the form, AND attach it. You never know what it can look like on the other end because of the variety of settings available to each user. Quite frankly, you're better off not emailing it at all, because it usually just goes into cyber space, and then it's all about the hiring company - but unfortunately, besides not sending it at all, sometimes that's your only choice. Emailing your resume takes any option for further participation right out of your hands, because often there's not even a name given for a follow up contact. You've no other option than to wait and wonder. (And half the time it's going to HR or an admin department to be scanned into an electronic database.)

12. GETTING YOUR RESUME OUT THERE - part three: If you know the company, call and ask if they prefer email, fax, or snail mail. I know a recruiter who never even opened his email. Because he was listed in The Kennedy Guide to Executive Recruiters, he received so many resumes emailed to him cold (so NOT pro-active) that he just did a mass delete every morning. Candidates contacted for a specific search were requested to snail mail their resume to him. How about that? I'll bet less than 10% of those who emailed their resumes even bothered to follow up to see if it was received (this isn't a numbers game).

13. RESUME VISUALS: Ivory paper. Black ink. Individual pages. No plastic, 7th grade, science report cover with the plastic slider or metal push down tabs. Your name centered at the top, not on a cover page that says "Introducing Clifton Lewis Montgomery III". No exceptions. Your resume is a professional document, not a school book report or an art project. Until every resume is done this way, yours will still stand out in the crowd.

You are the product, and your resume is the marketing piece. To find your perfect job you must differentiate yourself from the other people who will be interviewed.

Your resume must be specific, individualized, easy to skim so it invites a closer reading, and focused on the differences you've made with your previous companies, as well as the accomplishments you've achieved with - and for - them. This tells the hiring company what you can do for them - and it IS about the hiring company, not you.

Of course this assumes you meet the requirements for the job - otherwise it doesn't matter how good your resume is! The resume is what gets you in the door. If your resume is poorly written, looks sloppy, is difficult to read, is cryptic in any way, or necessitates being slogged through to learn your information (they won't bother), you won't even get in the door. And how can you decide whether you like the company, if they've already decided they don't like you?